My Untaming Year: How a Personal Rebrand Became Something More

I started this as a 30-day personal rebrand experiment—a quiet, private check-in with myself. No big declarations. No public updates. Just a way to recalibrate as I stepped into a season of massive life changes.

More than anything, I wanted it to help me build a journaling habit. That was the goal: to sit with myself, to reflect, to be intentional about documenting the shift.

It didn’t start great.

I was late to it. I skipped days. I didn’t always feel like writing, and sometimes, I let it slip completely. At the end of 30 days, I had 19 entries—not the full challenge, not a perfect streak.

But still.

Still, something shifted.

Because this wasn’t just about getting words onto a page. It wasn’t just about habit-building or self-reflection. Somewhere in the process, I realized I wasn’t just trying to refine my habits, my identity, or—finally, after over 40 years—figure out a personal style that actually felt like me.

I was unlearning.

I was stripping away the layers of who I was taught to be and making space for the woman I actually am.

It wasn’t a rebrand. It was an untaming.

And suddenly, keeping it to myself didn’t feel right anymore.

Because this isn’t just my story. It’s the story of so many women who have spent years, maybe decades, trying to fit into lives that never quite felt like their own. Who have quieted their voices, who have tried to live up to roles they never chose, who have spent too much time waiting for the ‘right’ moment to step into who they really are.

So here I am, sharing it. Not because I have it all figured out, but because I don’t. Because, for the first time in a long time, I feel like I’m stepping into something real—something bigger than a goal or a resolution.

I don’t know exactly where this year will take me, but I do know this:

I’m ready.

I’m done waiting.
Done shrinking.
Done hesitating.

My Untaming Year begins now.